The Functional Food Trend: What’s Next And What Americans Think About Eggs
Linda C. Gilbert
HealthFocus, Inc. Des Moines, Iowa
Objective: The HealthFocus® National Study of Public Attitudes and Actions Toward Healthy Foods is conducted every two years to identify current issues in consumer health and nutrition behavior and attitudes, to assess the trends in consumer priorities and to develop an understanding of where consumers are headed in their behavior towards their health and diet. This paper focuses on consumer interests in functional nutrition for disease prevention and health enhancement. It examines the role consumers see for eggs in healthy diets. Continue reading